Emma Parr joined Crawford in Febuary 2020 as Head of Key Clients and was recently promoted to Chief Client Officer, UK & Ireland. Crawford’s clients are its lifeblood and Emma’s appointment demonstrates Crawford’s commitment to being a client-centric business dedicated to helping clients and their customers when they need it most.
One of Emma’s standout achievements of the past year was contributing to the roll-out of Crawford’s Business Interruption Portal, a digital solution that has helped the insurance market cope with the massive uptick in COVID-related BI claims by automating the majority of claims.
“Our goal was to find a solution to help our clients and their customers navigate a complex claim efficiently. We demonstrated flexibility, innovation and speed of delivery to bring the project to the market in less than 16 weeks, end-to-end.”
“Claims management thrives where technical expertise meets technology and API, creating claims solutions that focus on excellent customer outcomes whilst delivering efficiency for carriers around service, lifecycle and indemnity savings,” she added.
In her new role, Emma now leads both the Key Client and Business Developments teams in the UK. “My focus is always about doing what’s best for our clients and their customers,” she explained.
“The weeks and days in my role are never the same. I go from writing a tender for a multi-million-pound deal one minute to reviewing operational reports the next to ensure we deliver on our promise of providing deep and eminent expertise and our purpose of restoring and enhancing lives, businesses and communities.”
Above all, Emma enjoys working and training with her talented team on delivery and ensuring they each demonstrate strong leadership and deliver on the company’s strategy, purpose and values. “Joining a forward-thinking company with real core values and a focus on the customer was massively important to me,” she said.
“Lisa Bartlett sold the company vision to me extremely well which helped influence my decision to move from a large carrier to Crawford. I get the most job satisfaction from seeing the team thrive personally and seeing the exceptional business results they produce,” Emma added.
Prior to joining Crawford, Emma spent nearly five years with AXA commercial. However her career within the insurance industry started back in the late 1980s having held previous positions within broking and carrier management for Groupama, Ecclesiastical and Broker Network.
When she’s not ensuring Crawford delivers for its clients, Emma loves to travel and paint (badly, she said), as well as enjoying time with her family and two King Charles spaniels.